Today, we expand far beyond our birthplace, with a presence in over 20 markets around the world.
We provide pets with the guaranteed quality that is synonymous with Swedish nature and safety standards. We strive to constantly innovate and develop our products. We never settle, but keep making sure we always do what’s best for our cats and dogs. Our goal is to fill bowls across the globe with the best, healthiest, and tastiest pet food, of course made with the most important ingredient of all – love!
Nestled between the meadows and lush green forests, you find our facilities. Our love for animals and their well-being intermingles with the beautiful surroundings and genuine atmosphere.
Vårgårda isn’t just a place where we operate; it’s our wellspring of inspiration and energy, propelling us to craft the ultimate pet food. For over 120 years, it’s been the birthplace of the food your beloved pets adore.
Our story unfolds on a misty day in the mid-1800s when a young and adventurous spirit named Aron Heyman steps off the train at Vårgårda station. He senses the pulse of opportunity hanging in the air as he gazes upon the fertile expanse of the Västgöta Plains. It’s here, on this untouched land, that Aron’s vision will take shape and forever transform the world of pets.READ MORE OUR HISTORY
Welcome to Tassalyckan, where our product testers reside. The story of Tassalyckan began in 1992 when a group of cats were given a second chance at life. Today, around thirty cats call it home, most of them coming from shelters or being rehomed. Getting the cats to get along isn’t always easy, but with a lot of love (and good food), most challenges are overcome.READ MORE
WORK FOR US
When you start working with Doggy AB, we’ll introduce you to our values, processes and departments through our onboarding program. You will also get to know your wonderful teammates.YOUR CAREER STARTS HERE
Create Your Own Exclusive Products with Our Private Label Program
With our Private Label solution, you have the opportunity to develop pet food under your own brand, meeting your specific requirements for quality and standards.
Since the mid-90s, Doggy AB has offered Private Label product manufacturing, also known as OEM (Own Brand Branding). When you choose our Private Label service, you can rest assured that you’re getting a premium product bearing your own brand’s name. We collaborate with you to develop and create a product line that fulfills your unique needs in terms of both quality and timelines.
Doggy AB is proudly owned by Cinven and part of PPF (Partner in Petfood). We are a prominent player in the pet industry, operating in over 20 markets around the world and reaching far beyond the boarders of Sweden.READ MORE
Our factory and headquarters are located in Vårgårda, and is the heart of our company. This is where our passion for high-quality Swedish pet food takes shape and becomes a reality.READ MORE
CREATING A SUSTAINABLE FUTURE
We are very serious about our mission to create a sustainable and bright future of our planet. We aim to always challenge ourselves to contribute to a better world, both for animals and nature.MORE ABOUT SUSTAINABILITY
Doggy AB (”Doggy”), corporate registration number 556055-5129, is the personal data controller in relation to personal data that is processed.READ MORE