VOW A True Classic!

VOV has been your loyal companion since 1956! We’re not just any dog food; we’re a timeless favorite that has been delighting Swedish dogs for generations. With a proud 100 percent Swedish meat source, we’ve created a classic in the world of meat preserves.

For over sixty years, we’ve stood by your beloved pets’ side, delivering love and care with every meal. Our mission is straightforward – to provide substantial dog food that bolsters their health and well-being, all while conveying the genuine passion infused into every can of VOV.